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Must known Practical Google Analytic 4 set up - Full Check List
- Authors
- Name
- Camman Lin
Have you ever set Google Analytic 4 configuration right ? check out this full list for Practical Google Analytic 4 set up guideline the below check list of google analytic 4 settings guide you to the right way of accurate data.
As soon as you get a hold of a GA4 property, change its data retention setting from 2 months to 14 months so that you do not lose user-specific data for inactive website users in GA4 every 2 months.
Mark important events as conversions. When you mark an event as a conversion, it does not change the historical data. So, you must set up conversion tracking ASAP to start collecting conversion data.
3.Link your GA4 property to a BigQuery project so that you start storing data in your BigQuery project ASAP.
4.Link your GA4 property to your Google Search Console account to start populating your GA4 reports with search console data ASAP.
5.Use the 'Bulk Data Export' feature of Google Search Console to store search console data in your BigQuery project ASAP.
6.Link your GA4 property to your Google Ads account, as Google ads data do not flow retroactively into your GA4 reports. . . 7.Disable automatic form tracking (via enhanced measurement), as it is completely way off and will skew your event data for good.
8.Change the reporting identity to 'device-based' to minimize the negative impact of data threshold on GA4 reports.
9.Change the session timeout setting in GA4 to 7 hours and 55 minutes.
10.Change the 'Adjust timer for engaged sessions' setting to ideally 60 seconds. So, a session would not be recorded as engaged until it is at least 60 seconds long. . . 11.Filter out internal traffic so that the traffic generated by you or your employees and other service providers (like your developer) is not recorded and reported by GA4.
12.Configure the List unwanted referrals to prevent them from being reported as referral traffic.
13.Remove all unwanted query parameters from your page path ASAP to reduce the impact of '(other)' in GA4 reports.
14.Activate Google Signals if you use GA4 audience for Google Ads.
15.Set up a GA4 test property so that you start collecting data in it ASAP. A GA4 test property is a duplicate of your live GA4 property but is used only for testing purposes.
16.Set your conversion window to 7 days for Acquisition conversion events and 30 days for all other conversion events for click-through conversions to get the most accurate reporting possible in GA4. This setting is ideal for most websites but could vary for your website.
17.If you run a high-traffic website, make sure you are not collecting unnecessary event data, especially at the expense of business-critical information. This can help you not exceed the data API quota limits and/or the daily BigQuery export limits.
Now you know how to become more knowledgeable for google analytic 4! Enjoy